In the latest Rappler documentary, Kiko-Bam’s Uphill Battle, former senators Kiko Pangilinan and Bam Aquino are featured as they aim for a political comeback in the 2025 Philippine Senate elections. The documentary delves into their challenges, strategies, and the political landscape they navigate.

Kiko-Bam's struggle against the odds ...

Facing Challenges

Running as independent candidates, Pangilinan and Aquino face the formidable task of building a broad coalition without the backing of traditional political parties. Their campaign is largely driven by grassroots support, particularly from the “kakampink” movement that rallied behind Vice President Leni Robredo in the 2022 elections. This base provides a foundation, but the duo must expand their reach to secure a Senate seat.

Strategic Campaigning

The documentary highlights their efforts to connect with various sectors, emphasizing issues like food security, agricultural reform, and inclusive governance. Pangilinan, known for his advocacy in agriculture, and Aquino, recognized for his work in education and youth development, are leveraging their legislative records to appeal to voters. Their campaign strategies include town hall meetings, digital outreach, and collaborations with local leaders to enhance visibility and support.

Public Perception and Media Coverage

Despite their efforts, recent surveys indicate that Pangilinan and Aquino trail behind other candidates in terms of voter preference. The documentary provides an in-depth look at how they are addressing these challenges, adapting their strategies, and engaging with the electorate to improve their standing.

Conclusion

Kiko-Bam’s Uphill Battle offers a comprehensive view of the political journey of two seasoned public servants striving to make a difference once again. Their story is one of resilience, dedication, and the pursuit of public service amidst a competitive electoral landscape.

For a detailed look into their campaign and the challenges they face, watch the full documentary below: