Erwin Tulfo Calls for Inquiry Into Viral ‘Imburnal Girl’ Over Online Allegations

 June 2025

Broadcaster and government official Erwin Tulfo is once again in the spotlight after calling for an official investigation into viral internet personality known online as “Imburnal Girl”—a nickname she gained after a controversial video catapulted her to online fame.

Tulfo’s concern stems from multiple online allegations, including claims of illicit substance use and allegedly receiving a large monetary gift amounting to ₱80,000 from online donations and supporters.

I. From Meme to Media Target

“Imburnal Girl,” whose real name has not been officially released to the public, first trended on social media after a viral clip showed her making controversial remarks in a neighborhood incident. The video sparked a range of reactions—some found it humorous, others criticized it for glorifying inappropriate behavior.

Within days, she gained hundreds of thousands of followers, appeared on several livestreams, and received significant digital donations through GCash and livestream platforms.

However, her rapid rise to fame has now drawn scrutiny from both the public and media figures, including Tulfo.

II. Erwin Tulfo’s Statement: “Transparency and Responsibility”

During his televised radio program, Erwin Tulfo addressed the topic directly:

“When you are a public figure—even if it starts as a joke—you carry influence. If donations are involved, there must be transparency. If there are reports about substances, authorities should verify for the safety of all.”

Tulfo stopped short of making accusations, but encouraged relevant government agencies and digital platforms to look into the viral personality’s conduct, especially in light of the donations she reportedly received.

III. Allegations Circulating Online

Netizens have pointed to several livestreams where the online personality appeared to act erratically. Some users claimed she may have been under the influence of substances—though no official toxicology or legal reports support these claims as of now.

In parallel, screenshots of her alleged receipt of ₱80,000 in crowd-funded donations have circulated, raising questions over the source, use, and transparency of such contributions.

IV. Legal and Ethical Questions Arise

Lawyers and media analysts now weigh in on the situation, emphasizing the gray area of internet fame and monetization in the Philippines:

Should viral personalities be held to ethical standards similar to public figures?
Is financial transparency required for personal digital donations?
What are the protections for both donors and recipients in online spaces?

Atty. Ramon Javier, a media law expert, told a local station:

“Unless a crime is clearly committed, going viral doesn’t automatically make someone legally liable. However, if substance use or fraud is involved, the government has every right to investigate.”

V. The Role of Platforms and Content Creators

This issue again highlights the power and risks of virality in the Philippines—where internet personalities can go from unknown to influential in 24 hours. Platforms like TikTok, Facebook Live, and YouTube have allowed people to monetize attention, but with little oversight.

Digital culture analyst Lea Santos commented:

“The digital ecosystem rewards shock value. But when fame turns into financial gain, accountability matters—especially if that platform reaches minors.”

VI. Supporters and Critics Sound Off

The online community remains divided:

Some say the backlash is too harsh and that “Imburnal Girl” is just a product of internet culture.
Others believe accountability is necessary to discourage unhealthy behavior being normalized for likes and money.

A few defenders argue that she never asked for money directly, while critics point out that platforms enabled her rise without verifying conduct or intention.

VII. What’s Next? Investigation Possible but Not Confirmed

As of now, no formal investigation has been launched, but Tulfo’s public remarks have triggered internal reviews in some agencies, according to sources close to the Department of Social Welfare.

It’s still unclear if the viral figure has violated any laws, but the case is expected to set a precedent for how government, media, and platforms deal with controversial internet fame.

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