What started as a viral meme is now turning into a full-blown national scandal. “Imburnal Girl,” the online personality who shot to fame with her street-language outbursts and unapologetic persona, is now under scrutiny—not by fans, but by authorities.

And leading the charge? None other than veteran journalist and broadcaster Erwin Tulfo.

Tulfo, known for his fearless exposés and public service advocacy, didn’t mince words. In a recent live broadcast, he demanded a formal investigation into the girl’s alleged involvement in illegal drug use and the questionable acceptance of an 80,000 peso payment from unknown sources.

“Bakit may ganitong klaseng viral personality na, sa halip na matulungan, mukhang ginagamit para sa masamang bagay?” Tulfo asked bluntly. “Kung may droga at may pera, saan galing? At bakit siya?”

The question shook the internet. Was this just another case of online fame gone wrong—or something far darker beneath the surface?

The story of “Imburnal Girl” began with a now-viral video of her shouting profanities at street goers, expressing raw, unfiltered frustration with her surroundings. While some laughed and shared it as comic relief, others saw deeper pain and poverty in her eyes. Soon, she became a trending figure—memes, TikTok remixes, fan pages.

But as the popularity grew, so did the questions.

One week after her viral stardom, she was seen flaunting what appeared to be a large sum of money. In another video, she hinted at someone giving her “tulong” worth 80,000 pesos. No names were mentioned. No sources verified.

Then came the rumors.

Whispers of drug use began circulating when a clip surfaced showing her in what looked like a dazed or altered state, slurring her speech and behaving erratically. Some claimed it was stress. Others insisted it was substance-induced. But no one could confirm anything—until Tulfo entered the picture.

His call for investigation came after concerned citizens forwarded videos and screenshots to his program. According to Tulfo’s sources, the 80k might not have been mere charity. “It’s important to know if she’s being used—by vloggers, by syndicates, or worse,” Tulfo emphasized.

Online reactions were immediate and explosive.

Some supported Tulfo, praising him for taking a stand against the exploitation of vulnerable individuals. “He’s doing what no one else will—cutting through the noise and getting to the truth,” one netizen wrote.

Others felt differently. “Why target a girl who clearly needs help? She’s not a criminal—she’s a symptom of a broken system,” tweeted a youth advocate.

The divide grew deeper as more information came in.

A barangay official from the area where Imburnal Girl reportedly lives confirmed that she’s been known in the community for years. “She has outbursts, yes, but she’s also kind and misunderstood. If she got money or used drugs, we should help her—not parade her like a show,” the official said.

Meanwhile, multiple vloggers who featured Imburnal Girl have gone silent. One even deleted their video after Tulfo’s probe announcement. Speculation is now swirling that some online personalities may have paid her off for views and viral attention, raising ethical concerns over online exploitation.

Who gave her the 80k? Was it a sponsor? A vlogger? A political figure? Or something more sinister?

No answers have surfaced—yet.

In a powerful emotional monologue, Tulfo made it clear: “This is not about fame or clicks. This is about protecting someone who might be a victim of bigger players. And if drugs are involved, it’s our duty to act fast—before it’s too late.”

The Department of Social Welfare and Development (DSWD) has since issued a statement saying they are “assessing the situation” and considering intervention to provide psychological support and proper evaluation.

Health advocates have also weighed in, stating that if Imburnal Girl is suffering from trauma or addiction, punitive action would be harmful. “She needs rehabilitation, not ridicule,” said Dr. Liza Mercado, a mental health specialist.

Yet the investigation presses on.

Tulfo’s team has reportedly contacted police officials to verify the source of the 80k transaction. Legal experts say if the money came from a questionable source—and if drugs were involved—both the giver and the receiver could face legal consequences.

Meanwhile, the public is watching. Closely.

Netizens are divided between sympathy and suspicion. Some see her as a misunderstood girl turned accidental influencer, thrown into a spotlight she never asked for. Others worry she’s being manipulated—or worse, using her fame to mask criminal activity.

One user posted: “I used to laugh at her videos. Now I’m scared we all ignored the signs.”

Another wrote: “We made her famous. We owe her help.”

As for Imburnal Girl, she’s yet to make a statement. Her social media presence has dwindled, and friends claim she’s been “kept away” for her safety.

The truth—whatever it is—is still unfolding.

But one thing is certain: this is no longer about a funny viral video. It’s about responsibility. About systems that fail and the people who fall through the cracks. About the thin, dangerous line between internet fame and real-life consequences.

And as Erwin Tulfo continues his investigation, the nation waits—wondering not just what happened to Imburnal Girl, but how we let it happen at all.